Most reputation measurement describes what happened. It should decide what happens next. I build the second kind, on the data you already license, with a method published in full so you can check every number.
Measurement fails in a predictable place. Teams skip straight to counting, so the report describes beautifully and changes nothing. These three run in order, and each one has to be in place before the next can work.
Reach as supplied by media tools is usually a publisher constant, the same number attached to every article from that outlet. Switch the ranking and watch what rises.
100 Fortune 1000 companies across six sectors, scored monthly on open data. Every figure traces to the article behind it and the query is published.
The model, the discovery method and the translation layer, published in full. Foreword by John Box, CEO of Meltwater.
Score your team's measurement framework out of 100, see your level against the field, and get the three answers costing you the most points. Built with the Data-Driven Communications practice at Meltwater.
The Communications Intelligence Center of Excellence at Western Union, 30+ markets with a crisis command center. Before that, Cisco's Market Insights Engine.
The report is not the product. The decision it changed is. Every SIGNAL brief is built to leave a chain like this one behind it, so the value of the work can be shown, not just claimed.
75 → 68, falling 3.5 points a week. The pattern matches coverage that has preceded analyst downgrades.
One SIGNAL brief: what changed, why it matters to the CFO's outcomes, the gap to peers, and a named action with an owner and a cost.
A governance transparency program is approved and launched against the driver that was failing.
Trust stabilizes by week 8. No downgrade follows. The chain is documented, and the value is stated in the terms the CFO used to approve it.
Illustrative example from Chapter 6 of Reputation Intelligence, not a client result. Client proof chains are shared in a conversation, with the client's permission. See the figure · Build your own
Learning it is free. Building it and having it delivered both start with a PBI scoping session, because both need to know which coverage counts.
The book publishes the whole method and its nine tools are free in your browser. The index demonstrates it every month on 100 companies, on open data.
Assess, scope, build, hand off. Twelve weeks that end with your team running the loop themselves: the scoring discipline, the review gate, and the translation into decisions.
The Brief, monthly or weekly, on your existing licensed coverage. Scored, verified against the PBI scope, and ending in a decision with an owner.
“Every CCO I know has struggled with the same question: how do I prove that what we’re doing actually moves the needle on reputation and ultimately valuation? Evan’s book finally answers that.”
The index is free and always will be. The Brief is what a team gets when the index is not enough, because the index cannot see the coverage behind your license.